How to start a skincare products business in India with Cutis Biologicals
The Skincare Products Business in India is growing rapidly, and the market is rapidly rising. As consumer awareness, income, and self-care preferences rise, the skincare segment is emerging as one of the most profitable sectors of the personal care and cosmetics industry. To know more about this industry, we should understand that the current demand for skincare products in India is affected and growing by various critical elements. This includes a massive market size; the Indian skincare market was valued at ₹20,000+ crore in 2024 and is expected to expand at a CAGR of 10-12% over the next five years.
Even the increasing demand for natural, organic, and dermatologically tested skin care products is propelling growth. Moreover, changing lifestyles and urbanisation are also defined as increasing urban populations with discretionary money and also increased awareness of global beauty trends via social media and influencers. Furthermore, the skin care products business today is largely affected by the habit of skin care becoming a daily routine. This means nowadays, skincare is no longer a luxury but a daily necessity, particularly among Generation Z and millennials. Even men’s skincare is also gaining huge market traction. Above all, there is now an increased online shopping behavior that we can easily see everywhere. This is pushed heavily by influencer marketing and social proof, which drive digital sales. Consequently, all this means that in India, there is a fast-growing market for the skincare products business.
A complete step-by-step guide for starting a skincare products business in India.
Partnering with leading private-label or third party skincare manufacturing companies makes the process easier and more cost-effective. Thus, here’s a step-by-step guide to help you get started:
1. Conduct market research: In the primary steps, you need to identify current trends in herbal, anti-aging, acne care, sunscreen, men’s grooming, and other categories. Then, research your competition and their product offerings, and also determine whether your target audience is teenagers, women, men, or all age groups.
2. Select a business model: Determine how you wish to function and own manufacturing (expensive, ideal for large setups). After this, outsource manufacturing under your brand and also third-party manufacturing, which is the most common and cost-effective choice.
3. Define your product range: Select product categories like
Face washes and scrubs. Moisturisers and lotion
Sunscreens
Anti-aging creams
Serums and toners
Face masks and packs
Body butter and oils
Acne and pigmentation creams
4. Collaborate with a leading manufacturer: Collaborate with prominent private label or third-party skincare product manufacturers in India that provide:
High-quality, dermatologically validated products.
5. Create unique branding and packaging: Try to create a memorable logo and product label. Moreover, choose eco-friendly or premium packaging based on your brand’s image. Also, you can communicate your use of herbs, cruelty-free, dermatologically tested, etc.
6. Obtain licenses and registration: You will need company registration (proprietorship, LLP, or Pvt Ltd), GST registration, a registered trademark for your brand, a cosmetic manufacturing license (obtained by the manufacturer), and a drug license (if required).
7. Establish an online and offline presence: Build a sophisticated e-commerce site and then sell on marketplaces like Amazon, Nykaa, and Flipkart. Moreover, distribute offline to salons, cosmetic stores, and dermatologists, and also have businesses use influencer marketing and social media.
8. Launch and promote: Offer free trial samples and also collaborate with dermatologists and bloggers. Moreover, use SEO, Google Ads, and Instagram promotion, and then highlight results, certifications, and testimonials.
The future of the skincare products industry in India
Some important factors will increase the demand and market size of the skincare products industry across India. Let’s see them:
1. Natural and herbal products will dominate: Ayurvedic and chemical-free items are in high demand, the reason why customers are now choosing paraben-free, sulfate-free, and cruelty-free products.
2. Men’s skincare is booming: There is an increase in demand for male-specific face cleansers, lotions, and grooming kits. Moreover, there is a huge possibility for targeted branding and product lines.
3. Personalised skincare and AI-powered solutions: Future trends like AI-powered apps that recommend tailored skincare regimens. Also, skincare companies are investing in personalised formulas based on skin type and concerns.
4. Rural and tier 2/3 city expansion: Demand is increasing in semi-urban and rural areas as awareness and affordability improve. Moreover, skincare is becoming increasingly popular, especially in tiny places.
5. Export opportunities: The well-known skin care products business today, like Cutis Biologicals, has gained huge respect for exporting herbal and ayurvedic skincare all over the world. Also, Indian skincare lines are becoming increasingly popular in the Middle East, Europe, and Southeast Asia. Hence, this reflects the positive approach of Indian skincare items across the globe.
Ending Time
In our above topic, we have discussed some important steps to begin a skincare products business in India. Also, we have proven the huge business scope of this industry. However, one thing we want to tell you is that all over India, Cutis Biologicals is one of the leading brands that helps you the best to start and grow your skincare business in India and around the globe. To learn more about our company, you can call or visit our website.
FAQs
Q1. What is the scope of the skincare products business in India?
A1. The skincare products business in India is booming due to increasing awareness, demand for natural products, and rising disposable income.
Q2. Why choose Cutis Biologicals for starting a skincare products business in India?
A2. Cutis Biologicals offers high-quality, dermatologically tested products, strong R&D, and third-party manufacturing support for skincare brands.
